Tickets for Good steunde het onbetwist wereldkampioenschap zwaargewicht boksen door duizenden mensen toegang te geven tot een van de meest iconische sportevenementen ter wereld.
The Undisputed Heavyweight World Boxing Championship marked a historic moment in global sport. Our role was to ensure this once-in-a-generation event was accessible to people who might otherwise never have the opportunity to attend.
Alongside driving attendance, we focused on capturing meaningful insight around audience motivation, experience, spend, and future behaviour.
We connected 2,251 people to the Undisputed Heavyweight World Boxing Championship, removing barriers to access and enabling our community to experience one of the most significant moments in modern boxing live.
The project delivered exceptional satisfaction, strong on-site spend, and clear intent to return — demonstrating the power of access-led audience engagement at the highest level of sport.
We distributed tickets directly to our community, prioritising accessibility and genuine demand for the event.
Messaging focused on the scale and rarity of the fight, positioning it as a truly special experience rather than just another night out. Post-event, we collected detailed feedback to understand how people experienced the event and the value it delivered.
Attendees reported spending across food and drink bands from £10–£100+, contributing to an estimated £3,085+ in on-site spend based on survey responses.
The event received outstanding ratings:
Feedback reflected the emotional weight of attending such a landmark event:
“Absolutely fantastic experience! 10/10 — I felt so overwhelmed and honoured to see the event live. I never believed I would be able to go and feel so grateful to witness such a monumental event live.”
“Thank you for giving us a chance to see this legendary boxing match!”
“Managed to enjoy some quality time with family and all experience a live boxing match for the first time.”
This project shows how we:
The Undisputed Heavyweight World Boxing Championship is a clear example of how access and impact scale together.